WHAT I DO

I help people see their organisations differently and communicate what they do in a clear and compelling way.

Looking past products and services, I delve into why these businesses exist, and what impact they have on their customers. 

From there, I work with my clients to craft these insights into a messaging and brand strategy. This is the foundation for marketing, digital, content, social and sales strategies that are effective, consistent and authentic.

The result is something that your staff and customers will not only believe in, but be excited about being a part of.

MESSAGING STRATEGY

A clear, memorable and enticing message is the foundation of consistent and simple communications. Pinning down why you do what you do, and what problem you're actually solving can be really difficult. But once it's defined, it helps the business stay focused. A clear message motivates staff and entices customers, who will want to be a part of what you're doing.

BRAND STRATEGY

Once your messaging is clear, your brand strategy covers how that message is rolled out across every single contact point anyone has with your brand. I have a special interest in helping clients define and roll out their brand voice, including developing a documented house style. This is especially important for brand consistency in content generation and customer support/call centres.

COPYWRITING

With a clear message and a practical brand strategy in place, I then help clients with clear, simple and engaging copy that compels their target markets to pay attention. Simple, but never simplistic. I'm most effective when I can be involved in planning your copy as planning content that keeps your business's goals in mind is crucial to success - particularly online and in social media.

Messaging strategy will help to:

  • Reignite management’s passion for the business
  • Trigger inspiring ‘penny-drop’ moments for your staff as they realise their roles in the bigger picture.
  • Inspire your customers and prospects so that they want to be a part of what you’re doing.
  • Create the foundation for clear, memorable and consistent brand, marketing, social media and all other communications.
  • Give your marketing/brand team tons of ideas for campaigns and content.
  • Save time, money and effort in the long run.
  • Ultimately improve your sales and customer retention figures.

MY CLIENTS

- What my clients say -

ABOUT ME

photo

Jo Duxbury

I believe that simplicity is beautiful and effective.

A little magic happens when I help my clients find and apply that to their communications. It starts with their message.

I worked in marketing agencies and as a freelancer in account management (client service), project management and copywriting in London, UK, and Cape Town, South Africa from 1995 to 2005.

In 2005 I struck out on my own, first launching online freelancer directory Freelancentral, and later the virtual outsourced marketing agency Peppermint Source. Having a team and office was not really my thing, and I prefer to work now on my own as a consultant.

I have a sideline in portraiture, travel and fine art photography. And in my downtime, I’m usually planning my next adventure, preferably somewhere far away where I don’t speak a word of the local language.

Integrity, respect and kindness are what matter to me most. I believe in paying attention and making an effort.

21

Years of Experience

11

Years Own Business

LET'S TALK

hello at joduxbury dot com
Cape Town, South Africa

+27 83 685 2955