I help people see their organisations differently.

Looking past products and services, I delve into why these businesses exist, and what impact they have on their customers. 

From there, I work with my clients to craft these insights into a messaging strategy. This is the foundation for brand, marketing, digital, social and sales strategies that are effective, consistent and authentic.

The result is something that your staff and customers will not only believe in, but be excited about being a part of.

From there, I work with my clients to create their brand and marketing strategies. Content and social are usually included in these.


A clear, hit-you-in-the-heart message is the foundation of consistent and simple communications. With this, and a motivated team that’s 100% behind the brand, why wouldn’t customers want in on what you have to offer?!


Once your messaging is clear, your brand strategy covers how that message is rolled out across every single contact point anyone has with your brand.


Strategies for the who, what, where, and how of how you'll talk to your customers - staying true to your message and brand every step of the way, of course.

Messaging strategy will help to:

  • Reignite management’s passion for the business
  • Trigger inspiring ‘penny-drop’ moments for your staff as they realise their roles in the bigger picture.
  • Inspire your customers and prospects so that they want to be a part of what you’re doing.
  • Create the foundation for clear, memorable and consistent brand, marketing, social media and all other communications.
  • Give your marketing/brand team tons of ideas for campaigns and content.
  • Save time, money and effort in the long run.
  • Ultimately improve your sales and customer retention figures.


- What my clients say -



Jo Duxbury

I believe that simplicity is beautiful and effective.

A little magic happens when I help my clients find and apply that to their communications. It starts with their message.

I worked in marketing agencies and as a freelancer in account management (client service), project management and copywriting in London, UK, and Cape Town, South Africa from 1995 to 2005.

In 2005 I struck out on my own, first launching online freelancer directory Freelancentral, and later the virtual outsourced marketing agency Peppermint Source. Having a team and office was not really my thing, and I prefer to work now on my own as a consultant.

I have a sideline in portraiture, travel and fine art photography. And in my downtime, I’m usually planning my next adventure, preferably somewhere far away where I don’t speak a word of the local language.

Integrity, respect and kindness are what matter to me most. I believe in paying attention and making an effort.


Years of Experience


Years Own Business


PO Box 2434, Clareinch
Cape Town, South Africa

+27 83 685 2955