Brand Voice
A clear, consistent brand voice can help customers recognise your brand and associate the right feelings with it.
Brand voice brings your brand’s personality, positioning and values to life.
Brand Voice Definition & Guidelines
Your visual brand is pretty but have you ever tried selling to a customer without words? Your brand voice complements your visual identity. It brings your brand’s personality, positioning and values to life.
If you have different people writing for your brand, it’s super important that it doesn’t sound like you have different writers!
A consistent, recognisable voice is reassuring and is important in building trust in your brand. 81% of customers need to trust a brand before they make a purchase.
Brand voice guidelines make it easy for anyone writing for your brand to represent its voice consistently.
What’s included:
2 x 75 min Zoom workshops during which we’ll define your brand archetype, personality and voice.
If you have already completed your Brand Fundamentals (highly recommended), we’ll include how to reflect these in your brand voice too.
You’ll receive your brand voice guidelines in a Google Doc which will include:
What your voice should sound like
Why it should sound like that
The link between brand personality and voice
How to write in your brand voice
Do’s and don’ts / say this, not that
Conventions and brand-specific terminology
How and when to use humour, and what your brand’s sense of humour is
And loads of examples.
We’ll also go through your Brand Voice Guidelines on a 45 min Zoom call so you can ask any questions.
Cost:
From $ 6,500
Brand Voice Implementation Coaching
You’ve invested a new, shiny set of brand voice guidelines. The next step is to get your team to use them properly.
This coaching teaches introduces your brand voice to anyone who’s writing for your brand - and shows them how to implement it in their work. This training is fun, very hands-on, memorable and practical.
The obvious audiences for this training are your marketing and social media teams.
But did you know that using your brand voice effectively can also massively improve your customer service team’s performance?
Results can include:
Much more uniform and consistent copy
An increasingly recognisable brand voice across all communications
Overall improvement in quality of writing and content generated by trainees
A dramatic increase in customer support tickets being resolved on first response
Significantly improved customer satisfaction rates.
Who is this for?
Ideally, anyone who’s writing text that goes out from your company, even admin and C-suite staff.
Your marketing and social media teams.
Anyone who writes proposals, pitches and presentations.
Your customer support staff.
What’s covered:
What is your brand voice? How was it created?
What is the brand’s personality? How does the voice convey this?
What does the voice sound like?
Loads of examples showing your brand voice in action.
Brand voice do’s and don’ts.
Fun exercises and quizzes to reinforce what the voice should sound like.
Optional: Gentle review and constructive critique of current brand voice implementation.
Training options
Group instruction over Zoom
Group instruction over Zoom including random anonymised constructive criticism of voice implementation since the last session
Individual coaching sessions with personalised instruction and critique.
Cost:
From $ 4,000, depending on your needs. Please enquire here.
This coaching is highly customised.
Brand Voice Audit
Did you know that brand voice contributes 25% to brand recognition? In this audit, we’ll take a look at how your brand voice is coming across.
We’ll also assess how well and how consistently your brand voice guidelines are being implemented.
It can be useful do to this audit 3-6 months after you’ve implemented your brand voice guidelines.
Your audit report will cover:
A review of your online communications.
To what degree are your brand voice guidelines being implemented?
Is your brand voice consistent within and across your communications channels?
Is your brand voice clear?
Are style conventions/manuals being implemented consistently, if applicable? (e.g. punctuation, grammar, emoji use.)
How are your audiences responding to your voice?
What’s included:
A 60 minute Zoom call to discuss your needs and plan the audit.
A review of your online communications.
Identifying where you’re implementing your brand voice well, and where it’s not going so well.
Top level recommendations to address any areas that can be improved. These will be clear and practical so you can implement them right away.
A PDF document containing the audit findings and recommendations and a 45 minute Zoom call to discuss everything.
Cost:
From $ 1,650
