The Brand Strategy Essentials Sprint

From figuring it out as you go to strategic clarity in 4 weeks

“Hi Jo. Our marketing is a bit scattered and inconsistent. We are missing out on opportunities and need to level up our brand strategy and improve our messaging ASAP. But we don’t have the budget for a comprehensive project right now.”

“I get it! While I’d love to do a full-on brand and messaging strategy for everyone, I know it’s not always feasible.  

But I really want to help. So I analysed feedback from 20+ years of creating strategies for my clients to see what they say are the most valuable parts.

The result is my Brand Strategy Essentials Sprint. It’s quick, high impact and more affordable. I think you’ll really like it.”

If you're looking for the most impactful way to invest in your brand this year, this is it.

 💖 You’ll love this if your brand needs an affordable, faster way of levelling up your strategy - and if you’re willing to take on some of the work yourself (with my guidance, of course).

Here’s what you’ll get:

The two brand strategy components that my clients say are most valuable

1. Foundational Brand Clarity: Defining what drives your brand from within

No more struggling to describe what you do. We’ll define your brand’s purpose, vision, mission and values using my cliché-free approach.

I’ll show you how to implement all this authentically and consistently so that you can explain your business simply and clearly, so that people get it every time.

2. Competitive Positioning Strategy: The external influences you need to consider

Learn who your brand is really up against, how you can compete, and where you fit. We’ll analyse your direct and indirect competitors.

And then, taking your customers’ decision-making criteria into account, we’ll figure out how to position your brand going forward to give it the best chance of success.

BONUS: Guided Customer Research

Want to know what your customers are really thinking? I’ll help you to set up and and conduct customer research that will give you invaluable insights into your audiences.

No more guessing - you’ll have a rich pool of real qualitative and quantitative data that you can use impactful messaging that converts.

“If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you’re wasting your time.

And if you don’t hire Jo to help you to discover the purpose, vision and mission of your brand, you’re losing money.”

— Sebas, SEGUI (now Subara)

This Brand Strategy Essentials Sprint is ideal if:

… you’ve built a brand with traction. A product that people value.

But your marketing isn’t really doing it justice.

“How do we position our brand against better-funded competitors?”

“How can we explain what makes us unique in a compelling way?”

“How can our messages resonate better with our ideal customers”

“What direction should we take as our business grows?” 

“How can we make our communications clearer so that we stop missing out on opportunities?”

This Sprint is for founders and leaders who value expert strategy - but have budget constraints. And it’s for:

Growing businesses with traction that need clear strategy to level up

Ambitious brands that want to stand out in crowded markets

Organisations that recognise that confusing positioning is limiting their growth

Brands facing pivotal moments like preparing to raise funding, expanding product lines, moving into new geographies, facing increased competition, and more.

Making changes based on guesswork, not strategy, is costing you → 

💸 You’re wasting precious marketing budget on messages that don't resonate with your target audience

💸 You’re losing sales opportunities to competitors who articulate their value more clearly - even when your product is superior

💸 You’re making inconsistent decisions that confuse customers and dilute your brand 

💸 Your customers are confused by piecemeal messaging across your brand’s different touchpoints

💸 And you might struggle to attract the right talent because you can't clearly communicate your vision.

Meanwhile, businesses with strategic clarity consistently outperform their confused competitors. They attract better customers, command higher prices, and build stronger brands.

“Jo's framework for thinking through brand positioning was a really helpful exercise that helped crystallize my brand messaging strategy.

She challenged my thinking and helped me surface new ideas.”

— Vickey, Executive Coach

How does a Brand Strategy Essentials Sprint play out? 

To give you top notch strategic guidance without the hefty price tag, we’re going to split the work. I’ll still guide and oversee all 3 elements but you’ll need to do varying amounts of tasks for each. 

📖 Planning and preparation 

I’ll get my head around your brand and who your competitors are. And I’ll prepare customised workshops for the next phase.

🔎🔎 Two focused 90-minute strategy workshops

  • Workshop 1: A guided discussion to dig deep into your brand fundamentals - your purpose, mission, vision and values. 

  • Workshop 2: We’ll do a competitive positioning analysis, mapping where you fit versus competitors and identifying your optimal position.

You will have some small tasks to complete after each workshop.  

📋 Customer research guidance

Splitting the work here makes the costs more manageable AND puts you in direct contact with your audiences (you’ll develop valuable skills for ongoing market intelligence).  

  • Two 60-minute calls to help you to set up an effective customer research project - and discuss your findings at the end of it.

  • Two weeks of light email support as you conduct your own research.

  • Expert guidance on crafting interview questions that reveal valuable customer perspectives.

💎 90-minute strategy refinement call

I’ll pull together everything we've learned to finalize your brand essentials and explore your next steps.

🎀 Final deliverable: Your Brand Strategy Essentials summary

I’ll create your brand’s go-to strategy document to share with your team, design/web/social media partners, and more. It’ll include:

  • Professionally copywritten purpose, vision, mission and values statements

  • A clear summary of your optimal market positioning

  • Specific recommendations for achieving the positioning you want in your market, taking the main insights from your customer research into account.

This Sprint is designed for max impact

✔️ It focuses on the essentials

We’ll zero in on the components that brands consistently find most valuable.

✔️ It balances both internal and external factors

What makes you unique internally (your values, vision, ideal positioning)

+ external market realities (competitive landscape, customer needs)

= strategic foundations that are authentic and marketable.

✔️ It’s collaborative and efficient

We work together intensively, combining my strategic expertise with your deep knowledge of your business. You’ll be using me where I’m most impactful.

✔️ It’s based on insights, not guesswork

The strategic direction that comes out of this process is grounded in competitive analysis and customer data, not assumptions or trends.

“The parent survey was unbelievably valuable. And we're going to get value out of the social media voice of customer research for the next three years

They torched us in the customer interviews. It’s an eye-opener for businesses.” 

— Jacob, Step ‘n Wash

Get the 2 most powerful parts of a brand and messaging strategy

… without the $25K price tag and 3 month timeline

Your Brand Strategy Essentials Sprint takes just 4 weeks and costs $8,300

♦️ 20+ years of brand strategy expertise focused specifically on your business

♦️ The highest-impact parts from my full Brand & Messaging Strategy service, according to my past clients

♦️ Premium strategic guidance at 1/3rd of the cost of a full strategy ($25K+)

… All done and dusted in a month. 🎉

Fill in the form and I’ll reach out with the next steps in 3… 2… 1... 🚀

Availability is limited: I only take on one of these projects at a time, so I can give you my full attention and focus.

You’re guaranteed to get these from your Brand Strategy Essentials Sprint:

☑️ Absolute certainty about your brand's fundamentals: Your purpose, vision, mission and values. Written up as beautiful copy that you can use in your marketing materials immediately. 

☑️ A clear understanding of where you fit in your competitive landscape and recommendations on how to reach your ideal positioning

☑️ 100% honest customer insights that you can base your messaging on (bye bye, assumptions)

☑️ The ability to make strategic decisions easily to keep you on track with your long-term vision and goals.

Yup, focusing on the essential elements of your brand’s strategy makes all this possible.

“Why do I have to do some of the work myself?” And other questions…

  • Incorporating some ‘done-with-you’ elements (as opposed to done-for-you) helps to keep this strategy affordable. Plus having you conduct the customer research yourself - with my guidance - helps to connect you with your audiences and you’ll develop valuable skills for ongoing market insights.

  • My comprehensive brand and messaging strategy projects cover numerous elements including extensive done-for-you customer research; defining your differentiators, features, benefits and impacts; profiling your buyer personas; a key message and messaging architecture; your brand persona; brand voice definition and guidelines; and more. It takes 3 months and costs from $25K. In contrast, this Brand Strategy Essentials Sprint focuses exclusively on what my clients tell me are the two highest-impact components: brand fundamentals, competitive positioning and customer research. You get the most essential strategic elements at 1/3rd of the investment and it can all be done in a month.

  • I’ll send you a list of things that would be helpful for me to review - send what you can. And then come ready to think deeply about your brand. I'll guide you through the process and provide clear direction for the work you need to tackle between sessions. You’ll also need to clear some space in your calendar to do that work. 

  • If you need additional support, we can chat about options for ongoing consultation or upgrading to my comprehensive strategy service.

  • No. The payment terms are 50% up front to secure your spot and 50% two weeks after the project starts.

  • Typically, I can begin the process within 2-3 weeks of booking, depending on my availability (and yours!). The entire sprint takes 4 weeks.

  • Yes, you’ll get credit for what you’ll have covered already in your Sprint. There will be elements we won’t have to repeat. 

  • Let's talk! Click the button below to schedule a free, no pressure 30-minute chat to discuss your specific situation and determine if this sprint is the right fit for your brand.