Coaching
Let’s ensure your brand strategy is implemented as impactfully as possible.
Regular or ad hoc guidance to keep everything on track.
Brand Strategy Coaching
Don’t have a brand strategist in-house? No problem, most early growth phase companies don’t.
But it can be super useful to have a go-to brand strategy brain who is familiar with your brand to complement your team when you need it.
How to get the most from brand strategy coaching:
Implement regular check-ins to make sure your brand comms are supporting your strategy. These can be monthly or quarterly.
Get support for a specific business event, e.g. before pitching for a round of funding, when preparing to present at a conference.
Make use of project-specific mentoring, e.g. launching a new product, implementing a new system for generating case studies.
Integrate educating new hires about your brand strategy as part of their onboarding.
Cost:
From $ 200/hour
Brand Voice Implementation Coaching
You’ve invested a new, shiny set of brand voice guidelines. The next step is to get your team to use them properly.
(Don’t have brand voice guidelines yet? Click here.)
This coaching teaches introduces your brand voice to anyone who’s writing for your brand - and shows them how to implement it in their work. This training is fun, very hands-on, memorable and practical.
The obvious audiences for this training are your marketing and social media teams.
But did you know that using your brand voice effectively can also massively improve your customer service team’s performance?
Results can include:
Much more uniform and consistent copy.
An increasingly recognisable brand voice across all communications.
Overall improvement in quality of writing and content generated by trainees.
A dramatic increase in customer support tickets being resolved on first response.
Significantly improved customer satisfaction rates.
Who is this for?
Ideally, anyone who’s writing text that goes out from your company, even admin and C-suite staff.
Your marketing and social media teams.
Anyone who writes proposals, pitches and presentations.
Your customer support staff.
What’s covered:
What is your brand voice? How was it created?
What is the brand’s personality? How does the voice convey this?
What does the voice sound like?
Loads of examples showing your brand voice in action.
Brand voice do’s and don’ts.
Fun exercises and quizzes to reinforce what the voice should sound like.
Optional: Gentle review and constructive critique of current brand voice implementation.
Training options
Group instruction over Zoom.
Group instruction over Zoom including random anonymised constructive criticism of voice implementation since the last session.
Individual coaching sessions with personalised instruction and critique.
Cost:
From $ 4,000, depending on your needs. Please enquire here.
This coaching is highly customised.
