FREE DOWNLOAD
160+ ideas for meaningful, authentic and non-clichéd brand values
Because your brand is more interesting than “passion, innovation and integrity”
Are you stuck trying to define meaningful brand values that truly reflect your business?
This free guide gives you a clear, step-by-step process and 160+ carefully curated options to inspire you.
No more generic buzzwords or cookie-cutter values that could belong to any company.
Clear, authentic and meaningful values will:
Help you to summarise neatly what you stand for
Help you to differentiate
Set expectations for what people will experience when dealing with you
Help you make decisions
Help attract the right people to your team
Provide inspiration
Determine company culture
And much more!
Be inspired to (re)define your brand values with this free guide
✅ Move beyond buzzwords
Find values that authentically represent your brand's unique character.
✅ Curated selection
160+ carefully chosen values to inspire you, collated by theme.
✅ PLUS: Proven 6-step process
Follow my clear methodology to identify your top values and what they mean in your business context.